Amoux Group, A Behavioural Science Firm in MENA

We don't sell services.
We solve problems.

Every Amoux engagement starts the same way, by finding the human problem beneath the business symptom. Then we build the answer across whichever disciplines the work requires.

SEE HOW WE WORK

BOOK MEETING

Eight divisions. One firm.

Every Amoux engagement starts the same way, by finding the human problem beneath the business symptom. Then we build the answer across whichever disciplines the work requires.

advisory

Strategy, positioning, market entry, governance.

Market entry blueprints

Brand positioning frameworks
KPI & governance design

agency

Brand, communications, campaigns, PR and design.

Identity systems & brand bibles

Integrated campaigns
PR & communications strategy

labs

Consumer psychology, research, foresight.

Behavioural & U&A research

Concept testing & prototyping
Social listening & foresight

institute

Leadership, culture, capability.

Executive programmes

Culture decks & SOPs
Capability transfer workshops & masterclasses

production

Print, build, materials, product, events.

Print & corporate material
Event design & activation
Signage & wayfinding

ventures

Business acceleration, investment partnerships.

Identity systems & brand bibles

Integrated campaigns
PR & communications strategy

engineering

Digital platforms, transformation, AI, automation.

Web & product platforms

AI personalisation systems
Workflow & data automation

foundation

Purpose, ESG, sustainability.

CSR strategy & programmes

ESG frameworks
Impact measurement & reporting

trusted by pioneers

trusted by pioneers

Consumer behaviours are always changing. Are you adapting? Book a meeting to discover what your customers aren't telling you.

verified by the best

Raed
Hamada
Chairman, Hamada
Dana
Shaheen
Board, PALx
Maha
Daas
Community Manager, RAS
Scott
Lee
Director, AXICON
Omar
Smadi
Director, JNA Solutions
Randa
Escondose
Retail Manager, L'Occitane
Aren
Salbashian
Managing Partner, BLK
Ghayda'a
Salameh
Director, JGBC
Nancy
Faraj
Partner, MN Home Australia
Laith
Antar
Cofounder, sin(sign)
Qusai
Mahasneh
Founder, Vindecari
Marwan
Abu Sakha
CEO, Kitchefy
Kamal
Jayyousi
Founder, Geisha Coffee
Sara
Mansour
Founder, Sara Mansour
Raed
Badran
Cofounder, bodra
Tala
Al Dafesh
Marketing, Al Ameed Coffee
Reham
Al Shehab
Creative Director, Unbox
Taophyc Oduborisha
Founder, Clovigor Meals
Harry
Vardis
Owner, Cameron's
Seo
Jeongmin
Founder, IKKO
Rasha
Al Shehab
Director, Unbox
Kareem
Masoud
Marketing, Careem
Mohammad
Sweid
CEO, Level Up Formwork
Mays
Abed
Manager, Alf Layla w Layla
Raneem
Abu Baker
Marketing, Floward
Abdullah
Hasan
Founder, CEREBRO
Roberta
Aventura
Founder, SEP Jordan
Ahmad
Hmaidi
Sales, Lamar Heights
Farah
Hourani
Manager, Fabric Aid
Faisal
Hashem
Owner, The Pizza Studio
Bakr
Obaidi
Founder, AMRYA
Hesham
Tomeizeh
Owner, Al Taher Sweets
Mustafa
Korcun
Owner, WTC
Manaf
Al Khaledi
Founder, Carman Co.
Ahmad
Marwan
Marketing, JHGC