In the vibrant entrepreneurial landscape of Jordan, branding emerges as a paramount facet for startups and small businesses. It's not just about having a logo or a catchy tagline; it's about creating an identity that resonates. But how does one navigate the costs associated with branding in Jordan? Here's a breakdown:

1. The Jordanian Branding Landscape: Unlike larger markets where branding costs might be inflated due to high overheads, Jordan offers a unique blend of affordability and quality. Local agencies have a deep understanding of cultural nuances, enabling them to craft brands that resonate both locally and globally.

2. Initial Branding vs. Rebranding: For startups, initial branding involves creating a brand from scratch — this includes logo design, brand story, voice, and identity. The costs might be relatively lower compared to rebranding, which involves revising and updating an existing brand, often a more intricate and costly process.

3. Package Deals for Startups: Given the growing startup ecosystem in Jordan, many branding agencies offer bundled branding packages tailored for new businesses. These packages often cover essential branding elements at a discounted rate, making it more affordable for budding entrepreneurs.

4. Depth of Branding Needs: A basic branding package might include just a logo and business card design. However, a comprehensive package delves deeper, covering brand guidelines, digital branding assets, packaging design, and more. The depth of your branding needs will directly influence the costs.

5. Value Over Price: It's tempting for startups and small businesses to opt for the most economical solution. But in branding, it's vital to consider value over mere costs. A slightly pricier branding agency might bring extensive market experience, ensuring your brand stands out and connects profoundly with your target audience.

6. Transparency and Upfront Communication: Engage in clear dialogue with potential branding agencies. Ensure they provide transparent quotations without hidden costs. Startups and small businesses can't afford unexpected financial surprises.

7. Long-term Partnership Considerations: Sometimes, it's not just about the immediate branding costs. Consider the potential long-term partnership with the agency. Some might offer post-branding support, periodic brand audits, or discounted rates for future collaborations, adding immense value in the long run.

8. Testimonials and Past Work: While navigating branding costs, always assess an agency's past work and client testimonials. It offers a window into their expertise and the value they bring, helping you decide if the costs quoted are justified.

In essence, for startups and small businesses in Jordan, understanding branding costs isn't just about numbers. It's about assessing the value, foreseeing long-term benefits, and ensuring the brand crafted is poised to make a mark in the market. By being discerning and strategic, businesses can ensure they get the best branding bang for their investment.

Bottom Line:

Amman has an inspiring and world-class creative scene and is a great place to formulate your identity. It depends on whether you are looking to formulate a visual identity, which generally costs from 600JOD all the way up to 5000JOD or if you need a comprehensive brand identity, which could range from 1,500JOD all the way up to 9,000JOD. The brand identity will include the visual one, but not the other way around.