Our conscious mind, the one thing responsible for our logical thinking and decision-making, accounts for only a small fraction of our mental activity. The rest is governed by the subconscious mind, the part responsible for our emotions, memories, habits, and automatic behaviours.

The subconscious mind plays a critical role in shaping our perceptions and influencing our decisions. Advertisers and marketers have long recognised this fact and have used various techniques to tap into the subconscious mind of consumers, such as emotional appeals, colour psychology, and subliminal messaging.

The Silva Method offers a different approach, one that empowers individuals to access and control their own subconscious mind. By incorporating this method, we have taught our employees to harness the power of the subconscious mind to achieve a range of personal and professional goals, including improved health and well-being, increased creativity and problem-solving ability, and enhanced intuition and spiritual awareness.

The program includes a range of practical exercises and techniques, such as visualisation exercises, affirmations, and meditation, which are designed to help individuals access and control their subconscious mind. By doing so, they can overcome limiting beliefs, tap into their inner wisdom and intuition, and achieve greater success and happiness in all areas of their lives. This method has also allowed it to further develop our workforce’s ability to understand our clients’ needs, and our clients’ customers’ needs.

At Amoux Company, we believe that understanding the power of the subconscious mind is essential to effective neuromarketing. By incorporating the insights and techniques of the Silva Method into our work and in the training and development programs, we can help our employees better understand and connect with our clients’ and their customers on a deeper level, leading to more effective marketing campaigns and increased customer satisfaction.

Rama Zoughali