As the entrepreneurial spirit rises in the heart of the Middle East, Jordan stands out as a prominent hub for startups. But success doesn't only come from a brilliant idea; it also depends on its reach and of course, product market fit.

1. Embracing the Digital Landscape of Jordan:
Jordan's digital audience is diverse and growing. Understanding local preferences, search habits, and trending platforms can set the foundation for an effective marketing strategy.

2. Importance of Localised Content:
Jordan boasts a rich tapestry of cultures and languages. Startups should craft content that speaks to local narratives, using language that resonates with Jordanians.

3. Social Media - The Jordanian Way:
Platforms like Facebook, Instagram, and Twitter are popular, but it's essential to understand how Jordanians use them. Tailored campaigns, regional hashtags, and local influencers can make all the difference.

4. Collaborations and Partnerships:
Local partnerships can drive credibility. Consider collaborating with established Jordanian brands or figures to enhance reach and trustworthiness.

5. Grassroots Marketing in Jordan:
From Amman to Zarqa, engaging with communities through workshops, pop-up events, and local engagements can amplify a startup's visibility.

6. Leveraging Jordan's Startup Ecosystem:
Jordan has various startup accelerators, incubators, and networking events. Actively participating can not only provide funding opportunities but also increase brand visibility. Some of these names include iPark Jordan, Flat6Labs, Oasis500 and more.

7. SEO - Targeting Jordan's Digital Audience:
Invest in SEO strategies that prioritise Jordan-related keywords. "Startups in Amman," "Jordanian entrepreneurs," or "Tech startups in Jordan" are examples of phrases that can draw organic traffic.

8. Paid Advertising - Getting It Right:
While global strategies work, a localised approach to PPC campaigns targeting Jordan's demographics can yield better ROI.

Bottom Line:
The startup scene in Jordan is ripe with potential. By blending global marketing strategies with a localised touch, businesses can carve out their niche in the Jordanian market. Remember, it's not just about being seen, but being relevant. And in the world of Jordanian startups, relevance is king.