*read it in a sarcastic tone, it makes all the difference*

“They raped our women, killed our children and tortured our elderly.”

This is how Israel conquered the battleground of human perception.

In the grand arena of human interaction, the adage, "all is fair in love and war," has long been a cry for those navigating the complex dynamics of relationships and conflicts. Israel is a compelling case study for the interplay between sensory marketing and war tactics. How?

Pursuit of Peace

Israel, for decades, have conveyed itself as a nation that faces unceasing conflict, as those who have undergone an emotional journey to build a better future for everyone in the region.

When the call for "peace" in the region is made, it has the intentional effect of causing uneducated people to overlook actions that are far from peaceful and could be, if perceived, objectively be seen as a form of ethnic cleansing, resulting from cognitive dissonance.

The question arises: why would a nation that vocally advocates for peace also engage in the killing of those who are defenceless? This paradox challenges people's longing for consistency and their natural tendency to avoid acknowledging the negative aspects of forcefully established facts.

And so, when it’s rooted in your head that Israel calls for peace, there is no easy way to believe it calls for genocide.

Emotional Appeal: The Power of Narratives

Israel’s PR campaigns focus on targeting the emotions of those uneducated, once again.

Emotions form the strongest links in your brain, once a personified agenda taps into the power of human emotions, it creates a deep and lasting impact. By crafting a narrative that evokes empathy with a group of people looking for a sense of belonging, living in a community, perceived as minority, Israel forges a strong connection, activating mirror nuerons, and leading to emotional resonance.

No one wants their loved ones taken away from them, so they won’t stand with a cause that could allegedly lead to the pain or suffering of those we resonate with.

The question resides: Why isn’t this empathetic response witnessed when ‘Palestinians’ are the subject?

Because Israel today is one big PR campaign that started from the holocaust, who’s audience extends beyond traditional marketing demographics.

Propaganda & Branding

Israel seeks to influence a global audience, from policymakers and world leaders to those who control the media, and thus ordinary citizens. They tailor their messaging to diverse cultural, political, and religious backgrounds to build support and empathy for their cause, sharing stories that resonate with global audiences and framing their actions in a favorable light; much like marketing campaigns targeting a wide range of consumer demographics.

Every marketing campaign is based on solid competitive intelligence. Israel keeps a close eye on the regional competition, gathering intelligence and forming partnerships. Israel's strategies involve understanding the motivations and actions of neighbouring countries to anticipate and respond effectively to regional challenges.

In other words, you give Israel your unwavering support on a silver plate, to kill, torture, starve, mothers, children, communities. And you open your arms to them, you let them weep when it doesn’t go according to plan.

#FreePalestine

Rama Zoughali
Amoux