LEGO
Brand Awareness, Neuromarketing, Design, Copywriting & Advertising
Jordan | 2025
concept: psyche
Branding campaign for long-term psychological impact driven by self-actualisation and good old FOMO, all for a better cause; making LEGO accessible while nurturing minds of the future.
conversion.
An advertising campaign that instantly showcases the new prices, with a wide variety of the LEGO series. For ethical reasons, we will only use stills on billboards to ensure safety as LEGO could get very exciting very quickly!
neuromarketing
A neuromarketing teaser campaign that proves 3 things:
LEGO is the ultimate house-hold name.
You and your child know the logo.
You will be so excited to catch it.
attention
A marketing campaign fueled by a shock factor, resolving a huge stigma, a deep resentment towards the very high LEGO prices in Jordan. Copywriting studied to the word to ensure not just a hook, but a lasting thought in the mind.
