Neuropredictions is used in neuromarketing to refer to the forecasts made about consumer behavior and decision-making and is backed by the analysis of brain activity and other physiological responses.
We launched Neuropredictions at Amoux Company to give our clients unprecedented access to their consumer's behaviour and vision by generating eye tracking heat maps, measuring cognitive demand and focus levels as well as examining engagement, clarity and AOIs.
Attention Maps
measured through 2 map predictions: the Attention Heatmap & Fogmap.
Attention Maps
Cognitive Demand Score
Focus Score
Engagement Levels
Clarity Levels
AOIs Areas of Interest
Attention Maps
Cognitive Demand Score
Focus Score
Engagement Levels
Clarity Levels
AOIs Areas of Interest
Cognitive Demand
measures the level of mental effort required by viewer to process information in the asset.
Focus
measures the attention-grabbing power of specific areas in your asset.
Attention Maps
Cognitive Demand Score
Focus Score
Engagement Levels
Clarity Levels
AOIs Areas of Interest
Attention Maps
Cognitive Demand Score
Focus Score
Engagement Levels
Clarity Levels
AOIs Areas of Interest
Engagement
measures the level of excitement & immersion that customers experience when interacting.
Attention Maps
Cognitive Demand Score
Focus Score
Engagement Levels
Clarity Levels
AOIs Areas of Interest
Clarity
measure the level of excitement & immersion that customers experience when interacting.
